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Millions of Americans are struggling financially and we've created the platform to reach them.

We’re making pro bono financial planning easier and more impactful.

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How We're Different

Advisers Give Back, a 501(c)(3) non-profit, is different from other pro bono efforts in three key ways.

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Virtual Platform

Our online platform makes it easy for financial advisers to volunteer virtually when it's convenient for them, while making pro bono much more accessible for pro bono clients.

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Dedicated Assistants

All pro bono advisers are supported by a dedicated Advisers Give Back assistant who follows up with clients on their key tasks and share details on the progress clients are making.

Ongoing Impact

Unlike one-time pro bono meetings, Advisers Give Back makes it easy for advisers to meet with clients multiple times and measures the impact that advisers are having.

Our Mission

Financial planning for those who need it most

Developed with leading behvaioral economist, Dan Ariely, Advisers Give Back is on a mission to ensure that every low and moderate-income American can benefit from the power of financial planning.

Adviser Give Back is building a movement to bridge the racial and gender wealth gaps by ensuring easy access to pro bono financial planners who want to support their community.

Advancing the Profession

Three ways we help advance the profession.

Prove that financial planning is not just for wealthy people.

Increase access to pro bono for millions of lower income Americans.

Create new rewarding volunteer oportunities for financial planners.


Frank Paré, CFP®

Advisers Give Back board member
2018 president of the Financial Planning Association (FPA)
President and founder of PF Wealth Management Group

Support our mission

Advisers Give Back depends on your support to improve access to pro bono financial planning to bridge the gender and racial wealth gaps.

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Join the growing community of professionals who want to give back by providing pro bono financial planning through Advisers Give Back.

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The only way we can grow is with support from people and companies who believe that everyone should have access to a financial planner, regardless of assets. See below 😀

Getting to the Next Level

Michael Kitces on Advisers Give Back

"Our lives are busy. Even when we want to provide pro bono help, there's no fast and easy way to just do it. Which is why it's so important to make the logistics of delivering pro bono financial planning advice as easy as possible.

Advisers Give Back has created an impressive program to deliver pro bono financial advice in a way that's efficient for the client and the adviser.

But they need our support to get to the next level."

Michael Kitces, CFP®, ChFC, CLU, REBC, CASL

Advisers Give Back volunteer
Nerd's Eye View
Buckingham Wealth Partners

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Poised for Growth

Ready to scale great financial advice for everyone

Over the last year, Advisers Give Back has:

Concluded our pilot program.


Welcomed our founding firms, who each made generous donations to Advisers Give Back:


Developed the software and infrastructure needed to scale.


Soft launched our scalable platform.


Now we need your help to take it to the next level.

We need to build partnerships to provide a steady stream of pro bono clients, as well as bring on more assistants to support advisers and clients.

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Next milestone:
100 clients/week for Financial Planning Week in October

The next stage in Advisers Give Back's growth is to:

    • Serve 100 pro bono clients per week
    • Support 100 pro bono financial planners on the platform
    • Partner with at least two new mid-sized organizations serving lower-income individuals

We aim to accomplish both of these in time for Financial Planning Week in October of 2021. This means that we need to invest more in infrastructure.

We need your tax-deductible donation to make it happen.

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* Average adviser donation is $370.

How It Works

We Make Pro Bono Easy

For advisers, getting started with Advisers Give Back is as easy as 1-2-3.  And advisers ❤️  us for it.

Take 10 minutes to complete an online application.

Attend a live, 60-minute training.

Start meeting with pro bono clients.

"It’s incredible what you can help someone accomplish in a 30-minute conversation!

As an advisor, I’m amazed by the impact I can have through Advisors Give Back and with the virtual platform I can make it a part of my weekly routine all from the comfort of my own home."

- Jesse Pence, CFP®
   Waypoint Wealth Partners

"Our profession needs a way to reach more people and affect positive social change by changing one life at a time through the power of financial planning.

It's essential that we reach people one-on-one to help them with their unique situation in a way that is technology-forward, scalable, and has a great client experience that is empowering.

And that's what Advisers Give Back is doing."

- Alise Kraus, CFP®
   Mariner Wealth Advisors

Behaviorally Designed

Dan Ariely on Advisers Give Back

"We usually think that the best cure for bad financial decisions is financial literacy. Just teach people, and all will be solved. Sadly this is not the case, and even worse, the evidence is that financial literacy’s effectiveness is close to zero.

What we need is a system that takes the complexity of financial decision making, breaks it into actionable components, and coaches us on taking one step at a time.

This is what the Advisers Give Back process is designed to do.”


Dan Ariely

James B. Duke Professor of
Behavioral Economics at Duke University
NY Times Bestselling Author
Advisers Give Back product collaborator


Join the movement

The time for more accessible pro bono financial planning is long overdue. Let's use today's technology to ensure that lower income households have access to the power of financial planning.


The financial planning profession has an important role to play in closing the racial and gender wealth gaps.


By serving our communities, we can give back using our unique skills.